In 2019, Walgreens, a US national pharmacy chain joined forces with its European branch, Boots, to come up with ideas to engage customers through their health journeys. Their “Feel More Like You” campaign included a target to oncology patients and survivors who went through physical changes during their cancer treatment, and they wanted to underscore that a patient’s journey is individual, not formulaic.
This commercial targets women going through breast cancer.
When I first saw this video, I was losing both my mom, and my best friend to cancer, and shortly after it came out, my other best friend began her courageous battle conquering stage 4 Breast Cancer.
By the grace of God I have never had cancer, but this commercial made me think and feel so much about what a woman must go through as she faces chemo, losing hair, and possibly having a mastectomy.
It put me in the shoes of the cancer patients seeing the world through their eyes.
It made me want to stand up for cancer even more. It made me want to make sure everyone woman feels beautiful no matter what she is going through.